PrintWorkers Industry News

The Direct Mail Renaissance
Direct mail is having something of a Renaissance right now. Marketers and brands are returning to the medium, seeing the physical pieces as a premium tool they can use to cut through the digital clutt...

Could Informed Delivery Be A Way In for Hackers?
Although the USPS Informed Delivery program has been growing in popularity because of its perceived benefit to customers, it may pose identity theft threats for the unwary. ...

Increasing Sales Productivity, Part 2
This is the second in Bill's two-part sales tip designed to increase your sales productivity. Building on his advice from last week, he uses the last sales tip of the year to set you up for success in...

The Finishing Universe Is Larger Than You Think
Lots of print folk define finishing as a set of “traditional” bindery operations, such as folding, saddle stitching and perfect binding. But the finishing universe is a lot larger than many think. Don...

A Systems Czar: Grinch or Santa Claus?
Many of your employees will be out in the coming weeks celebrating the holidays. The things that make your business hum merrily along will NOT be dancing in their heads! Will you get in on the cheer, ...

Solo Printing Gives Back to the Community with Sponsorship of BLUE Missions
BLUE Missions cultivates water and sanitation projects in Latin America to help improve health and the overall quality of life in rural communities. "As one of the largest minority-owned businesses, w...

2018 Printing Impressions 400 List Reveals Key Printing Industry Trends, Ranks Largest Printers
Our 35th annual list of the top 400 printers in the U.S. and Canada ranked by annual sales serves as a barometer of the current state and future direction of the printing industry in general, and as a...

The Changing Landscape of Commercial Printing in 2019
There’s ongoing change in what defines a commercial printer; structural labor shortages; print’s changing role in communication; personalization, integration and interactive/mobile; and the realities ...

Recruiting Efforts DO Get Results
A couple of months ago, John Berthelsen wrote an article outlining several tactics to increase your chances of success when recruiting young people into the industry. In this piece, he shares some sto...

Improve Customer Experience by Putting Customers First
We live in the age of transparency. As such, it's critical to earn your customers' trust and keep it by improving the customer experience....